Ahead of the 2023 presidential election in Nigeria, I worked in an agency responsible for creating the offline and online campaign assets for the APC party candidate – Ahmed Bola Tinubu.
I was a part of the creative campaign strategy team, and was personally responsible for curating and writing the copy that was used on flex banners and billboards, based on the presidential manifesto.
I wrote persuasive, fact-based copy that targeted educated working class voters across offline and digital platforms
